Enter your seed keyword. For example, “dog food”. You can also use a wildcard (*) as a placeholder, something like: “how to change *”, or “best * for *”.
Step 2
Select a locale. Larseo uses locale info to check keyword search volume and identify which Google version (UK, US, etc) yields the best results.
Step 3
Select a keyword source below.
Larseo will fetch keywords from Google Autocomplete which is one of the best sources to find long-tail keywords.
The seed keyword "dog food" will give you keywords like dog food for sensitive stomach, dog food container, dog food recipes, etc.
"best book for *" will only provide keywords that are of type "best book for something".
"how to * book *" => "how to something book something".
Sometimes, you will get location-based keywords like dog feed near me, best dog food [city], you can exclude them by using Negative Filters feature.
Google PAA is Google People Also Asked and this is the best question keyword database.
You just need to enter a seed keyword, Larseo will fetch question keywords that related to your seed keyword.
You can enter up to 1000 seed keywords. Each keyword is on its own line. The more seed keywords you enter, the more question keywords you will get.
The unique point of Larseo is that it can help you do keyword research on a specific site such as Quora, Reddit, or any other site you want.
But why Quora and Reddit are worth doing keyword research?
Because they are the largest online question-and-answer platform, where you can find tons of content ideas and, of course, various question-based-long-tail keywords. Moreover, if a keyword is ranked in the top 10 by Reddit or Quora, it may indicate a low level of competition, thus allowing you to rank for that keyword with minimal effort.
This is the syntax for searching ranked keywords of a site.
site:reddit.com
If you are conducting keyword research for a programming blog, you can be certain that Stack Overflow (stackoverflow.com) contains many keywords relevant to the niche.
python site:stackoverflow.com
You can click the Advance Setting button to change the keyword position or search volume ordering. By default, Larseo will only pull keywords that are ranked in the top 10 of a site and prioritize the keywords that have the most search volume.
Step 4 (For Autocomplete source only)
There are 3 modes for Autocomplete source.
Larseo adds each letter of the alphabet and applies popular modifiers to the seed keyword. This allows Larseo to explore a wide range of related autocomplete suggestions.
Larseo uses Natural Language Processing (NLP) to generate semantic keywords based on your seed keyword. This mode increases the number of keywords by 15-20% compared to Manual mode.
This mode is ideal for retrieving keywords related to a specific topic. For example, searching
topic:"automotive”
will return results like “how to change car battery” or “how to change car oil”, instead of unrelated results like “how to change an avatar picture”.
A tip when fetching keywords from Google Autocomplete with Topic mode
You can add a wildcard (*) to your seed keyword, Larseo will respect your pattern.
topic:"food" can I * will give you:
can I eat tofu raw
can I freeze yogurt
while topic:"food" can I will give you as many keywords as possible:
what can I make with yogurt
what can I steam dumplings in
can I eat tofu raw
This mode helps you find keywords that are related to the entities in your niche.
best for *
Larseo will find entities that related to "cooking equipment" and give you keywords like: "best knife for filleting salmon" or "best knife for cutting meat".
By using this mode, you can easily find untapped keyword ideas. These keywords are associated with entities, allowing you to include them and enhance your topical authority.
Here are some popular ways to use the Entity mode:
best entity:"cooking equipment" for *
entity:"cooking equipment"
can I entity:"cooking"
entity:"rowing machine" review
tesla vs entity:"car models"
Results:
Pro Tip: By using a wildcard (*) with this mode, you can find numerous keywords that follow a pattern for Programmatic SEO.
If you have a hard time figuring out the seed keywords, you should spend more time brainstorming topic ideas upfront
Larseo's Topic Explorer and Keyword Extractor are great resources to help you get started. Take a look at the detailed instructions in the below screenshots
Access Your Keyword Report
After fetching the long-tail keywords, Larseo will redirect you to a keyword report page. You can see the keywords, search volume, and CPC of each keyword.
Keyword search volume is pulled from Google Ads API.
Here is what a keyword report looks like:
Navigation Tabs
There are many tabs at the top where you can filter out the keywords quickly.
All: List all your keywords in the report.
From Source: Only show keywords from the selected resource in Step 3.
PAA: Only show keywords from the People Also Asked section on Google SERP. This section only has keywords after you run a SERP analysis.
Related: Only show keywords from the Related Keywords section on Google SERP. This section only has keywords after you run a SERP analysis.
Imported: Show your imported keywords.
Recent Analyzed: Show keywords that you run SERP analysis on.
Clusters: Show all keyword clusters. You can learn how to cluster keywords here.
Competitors: Show your competitors on SERP after you run a SERP analysis.
Filters
There are 2 groups of filters. The first group (one the first line) includes filters on keywords and 2nd line are SERP filters (only works when you run a SERP analysis).
Filter Group #1
Volume: Filter the search volume from X to Y.
W.Count: You can use this filter to target long-tail keywords.
Keywords: Include/exclude some specific keywords or terms.
Intent: Filter keywords according to their informational, navigational, commercial, and transactional intent. Discover how to assess keyword search intent here.
Status: Filter keywords according to their SERP analysis status.
Filter Group #2
Weak Pages: Only show keywords that have weak pages on SERP
Top SERP: Filters keywords that have weak pages or only UGCs in the top X on SERP. I usually filter keywords that have the top 3 are UGCs, they are super easy to rank.
Only No Match Title: Only show analyzed keywords that have 10 competitors on SERPs and at least one of 10 competitors does not have title-matched keywords.
Term: Larseo extracts all keywords in the report to meaningful terms, so you can quickly find desired keywords with this filter. You can toggle the Terms Panel by pressing / + E.
Import Keywords (Optional)
If you have a list of keywords and would like to import them to Larseo to run SERP analysis, you can totally do that by clicking the Import action from the Other Action dropdown in your keyword report.
Or you can import keywords to a brand new keyword report by clicking the Import Keywords menu item in the left sidebar.
You can add your list of keywords to the report in 2 formats: Text or Upload File.
If you choose Text, please put each keyword on one line
If you choose Upload File, Larseo supports files in CSV, XLS, or XLSX formats
