🛒Keyword Search Intent

Checking the search intent of a keyword is crucial for SEO for several reasons:

  1. Improved user experience: Understanding the search intent behind a keyword helps you create more relevant and engaging content to meet the user's needs and expectations. This leads to better user experience and increased time spent on your website, which can indirectly improve your search engine rankings.

  2. Increased conversion rate: When your content matches the search intent of a keyword, it becomes more likely that visitors will take the desired action on your website, such as making a purchase or signing up for a newsletter. This leads to higher conversion rates and better return on investment.

  3. Reduced bounce rate: If your content meets the expectations of a user's search intent, the visitor is less likely to leave your website immediately upon arrival (bounce). A lower bounce rate can signal to search engines that your content is valuable, which can contribute to improved rankings.

  4. Better targeting of keywords: By understanding the search intent of a keyword, you can select more relevant and effective keywords for your SEO strategy. This will help you focus on high-quality traffic that is more likely to convert, ultimately leading to a better return on your SEO efforts.

How does Larseo Check Keyword Search Intent?

Rather than employing the "" approach to identify search intent, we leverage Google's Search Engine Results Page (SERP) for greater accuracy. Google is the most adept at understanding user intent, and by utilizing SERP, Larseo can check search intent for all languages, whereas the traditional "string matching" method is limited in certain languages.

What is your opinion on the search intent of the keyword "socks"? Is it an Informational keyword? No, it is not.

When searching "socks" on Google, Ads and Google Shopping appear prominently. Furthermore, the Organic Results are mainly comprised of E-commerce websites or the best articles.

Google understands that users searching for the keyword "socks" are not looking to discover what socks are, but rather to purchase them.

This is the keyword search intent result when running on Larseo. It's a Transactional keyword. If you are writing an informational article, you will not have the opportunity to rank for this keyword on your website.

How to Check Keyword Search Intent on Larseo?

In your Keyword Report, please select all the keywords you would like to check the search intent. Then, from the Other Actions dropdown, select the option to Check Search Intent.

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